The campaign utilized Infillion’s Blueprints™ – turnkey creative tech that transforms a client’s existing creative assets into an interactive unit seamlessly – to highlight the many advantages of attending the private university.

The carousel ad format leveraged the school’s assets in an on-the-rails experience that walked the user through the reasons why they should apply.

The highlights included an application fee waiver for visiting the campus, 90+ majors and minors, scholarship and aid opportunities, and the university’s own investment guarantee for post-graduate employment and grad school. Each content piece encouraged users to take action with a different CTA based on what they were
most interested in.

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This campaign took the form of an interactive experience that was deployed across streaming video on desktop, mobile, and connected TV. Users could omit subsequent commercial breaks by committing to at least 30 seconds of interaction with the VisitBritain experience.

They were delivered a slang phrase, the name of the region of origin, and a definition. From there, users needed to flex their vocal chords to try to imitate phrases from Newcastle to London and beyond. This necessitated the use of advanced, AI-powered Infillion technology to both hear and then grade the speaker on their pronunciation and dialect.

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Infillion worked with WHOOP to turn its creative assets into a TrueX interactive ad campaign, which ran alongside streaming video publishers on desktop and CTV.

While getting introduced to the product from a WHOOP video ad, users could dive into the features that WHOOP’s technology provides via TrueX’s content collection Blueprint unit.

Users were encouraged to explore how WHOOP helps them “Sleep Better” with sleep assessment and recommended bedtimes, “Feel Better” by tracking how different habits affect their sleep and athletic performance, and “Train Better” with its Strain Score that assesses the impact of different activities on their bodies. At all times, a clear call-to-action was visible to encourage users to sign up for a free trial of WHOOP’s membership.

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Use our proprietary location technology to measure real-world attribution, mapping those that saw the client’s ad to actual in-store foot traffic.

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Geo-target consumers and expand reach to a national scale via retargeting tactics to capitalize on those that exhibited past interest in the advertised restaurants.

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