MediaMath by Infillion Recognized in the 2024 Gartner® Market Guide for Ad Tech Platforms Report

We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms, which we think underscores the importance of transparency, data privacy, and performance in today’s ad tech landscape. According to Gartner, “Ad tech platforms continue to add new channels and data partners to their available inventory, but the complexities of data sharing and measurement remain a key challenge in streaming TV (OTT/CTV), retail media and multichannel campaigns.”

MediaMath, which we relaunched in April after acquiring its technology last year, addresses those challenges head-on. Its programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization; future-proofed identity solutions to expand addressability; curated inventory optimized towards specific KPIs for powerful results; and transparency into performance for improved efficiency. In addition, MediaMath’s strict privacy compliance makes it the DSP of choice for advertisers to run media globally across any regulated vertical, including Pharma, Kids, Political, Gambling, Alcohol, and Tobacco.

Plus, MediaMath’s Brain – our proprietary suite of machine learning solutions – goes far beyond rules-based optimization, simultaneously analyzing a layered view of all bid dimensions (audience, location, channel, price, etc.) to more accurately calculate the combination of variables that drive outcomes.

With the addition of MediaMath to Infillion’s current line of products, which includes TrueX, NeXt, InStadium, and the newly launched IDVx, advertisers now have access to a single platform for advanced programmatic and creative solutions tailored to their unique KPIs and objectives.

“By integrating MediaMath into our offerings, we’re equipping advertisers with a unified platform that skillfully addresses the complexities of fragmented data and multichannel execution. Our unique cookieless audiences built from proprietary data, premium publisher integrations, creative expertise, and a full measurement suite provide us with the tools and technology to drive exceptional results for our clients,” said Infillion’s Chief Product Officer, Marcos Escalante.

Gartner, Market Guide for Ad Tech Platforms, By Mike Froggatt, Andrew Frank, Adriel Tey, Eric Schmitt, 9 July 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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The post MediaMath by Infillion Recognized in the 2024 Gartner® Market Guide for Ad Tech Platforms Report appeared first on Infillion.

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LOS ANGELES, March 21, 2023 (Newswire.com) – Infillion, an advanced media buying platform for brands of all sizes, today announced the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display. As the first full-funnel media product delivering against any KPI combination, InfillionX can optimize any campaign with sequential messaging, custom targeting and guaranteed attention while also leveraging geolocation and store visit data.

Infillion provided early access to select agency partners and advertisers to the full breadth of the InfillionX product, with results that informed the development of this full-funnel solution. Horizon Media piloted InfillionX with multiple clients, including Wind Creek Bethlehem Casino Resort, with a goal of raising awareness and driving foot traffic to its location. To achieve both of these goals at opposite ends of the traditional purchase funnel, InfillionX leveraged the combination of interactive video advertising and dynamic retargeting. Geofencing technology was included to determine when customers visited Wind Creek after engaging with the ads, providing fundamental insights for today’s hybrid physical-digital world. As a result, the campaign successfully delivered against all diverse KPIs at once. Kraft’s Lunchables brand also participated in the InfillionX pilot with similar strong brand lift and conversion results.

“With InfillionX, we’ve incorporated the sophistication of precision targeting with premium inventory, coupled with agile creative and actionable insights; it’s a product built to deliver ROAS with simplicity and at scale,” said Christa Carone, President, Infillion Media.

The launch of InfillionX comes one year after Infillion was born out of the merger of CTV-leader TrueX, location-tech leader Gimbal, and live fan and digital OOH company InStadium. Infillion works with leading brands including Pinterest, iRobot, OnStar, SKYY Vodka, Lionsgate, Amazon, Lego, and Netflix — and their advertising agencies to produce dynamic digital interactive ad units that deliver superior results.

Carl Fremont, CEO of media agency Quigley-Simpson, with clients such as Chase, Weight Watchers, and Hello Fresh, among others, said, “As an independent agency, we’re accustomed to clients of a wide variety of sizes each coming to us with their own unique needs. An offering like InfillionX, where we can create a completely custom media plan that gives us access to innovative ad formats and high-quality inventory across platforms, means that we don’t have to seek out a complicated array of different relationships to produce a top-notch campaign. We can accomplish it all in one place.”

The digital transformation of media, marketing and advertising has created tremendous complexity for advertisers and agencies seeking to build brand awareness while driving sales. Infillion has leveraged its industry-leading TrueTargeting capabilities, award-winning creative studio, premium cross-device inventory, and proprietary UpLift and Arrival measurement systems to deliver the first unified premium product via InfillionX specifically featuring:

• Interactive creative ad formats that guarantee attention, including TrueX, the industry’s premier consumer opt-in, value exchange ad experience.
• Premium, brand-safe inventory across more than 100 suppliers including the likes of Roku, Hulu, and A&E, in addition to valuable advertising assets in live sports and entertainment venues.
• Proprietary first-party data from Infillion-owned consumer opt-in sources, including highly valuable viewing and location data that informs behavioral and contextual targeting.
• Measurement that provides advertisers with digital and physical results — down to consumer footfall behavior.

Rob Emrich, founder of Infillion, recruited a diverse team of experienced media and corporate development experts to work hand in hand with data and tech innovators to build next-generation media solutions at Infillion. “Infillion stands out as the best, most innovative and intuitive digital advertising solution for our clients while also delivering media that respects consumers’ time, attention and privacy. InfillionX has been built to deliver what media planners, buyers and clients need,” Emrich says. “It’s a lofty but much needed endeavor in the industry.”

Infillion’s client success teams provide custom white-glove service to deliver against each campaign’s unique KPIs and client-desired outcomes. To learn more about Infillion and its newest product, InfillionX, visit https://infillion.com/media/infillionx/.

Original Newswire Press Release.

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The post Infillion Unveils InfillionX, the First Full Funnel Media Product That Delivers Against Any Campaign KPI appeared first on Infillion.

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For Immediate Release
PR Contact: Alyssa Kehoe, DiGennaro Communications | alyssa.kehoe@digennaro-usa.com

LOS ANGELES, September 28, 2022 – Today, Infillion acquired Analytiks.ai, an in-store visitation technology company that generates hyper-accurate traffic counting and zone visit metrics for venue owners. Built atop Cisco Meraki optical sensoring infrastructure, Analytiks delivers multi-entrance and exit guest detection, occupancy monitoring, and rules-based alerting for store operations and marketing managers. With in-store POI and zone labeling, teams get a better understanding of what is happening in real-time with 99% accuracy.

“Analytiks is thrilled to join the Infillion team,” said JP Bray, CEO of Analytiks. “Being part of a premier and well-established tech organization like Infillion allows us to leverage the company’s industry expertise, existing relationships, and resources to further accelerate our product development and to continue our expansion in the U.S., Europe, and abroad.”

Analytiks expands Infillion’s location technology portfolio beyond its flagship Gimbal product, to deliver even more accurate privacy-secure measurement solutions that allow brands and advertisers to understand digital and physical customer behavior.

“The Analytiks offering sets a new standard in privacy compliance and location tech accuracy measurement and analytics,” said Rob Emrich, Founder and Executive Chair, Infillion.

Analytiks’ customer base boasts large global retailers like Peloton, Bell, and Decathlon, though the solution is broadly applicable to airports, entertainment venues, educational institutions, hospitality, office buildings, medical facilities, and more. 

The acquisition is complete and the Montreal-based Analytiks team will expand Infillion’s footprint in Canada.

Read the official announcement here.

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The post Infillion Acquires Data Company, Analytiks.ai appeared first on Infillion.

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For Immediate Release
PR Contact: Alyssa Kehoe, DiGennaro Communications | alyssa.kehoe@digennaro-usa.com

LOS ANGELES, May 11, 2022 – Infillion, an advertising platform built for the connected future and Web3, today announced the launch of ShopX — its shoppable advertising product that promises a better way for brands to deliver their message and drive sales at scale across the open web. With the exponential growth of e-commerce and video consumption, publishers and platforms have rushed to intersect these trends through shoppable video ads. Infillion aims to solve these industry challenges by delivering cross-publisher and cross-platform campaign activation, with the significant added benefits of consumer opt-in, creative direction and actionable measurement.

Infillion’s ShopX is a consumer-friendly shoppable video ad that offers its highly engaged audience a way to complete a purchase with a single “add-to-cart” function via choice of their preferred retailer from within the ad. ShopX is also designed to drive ad viewership through Infillion’s opt-in ad experience (meaning a consumer agrees to view the full ad in order to skip additional ads), a true testament of respect for a viewer’s time, attention and privacy.

“Infillion is the only media platform that gives consumers the ability to optimize their time, attention and privacy at every point in the user-decision journey,” said Christa Carone, President, Infillion Media. “With a tap to opt in to a brand’s message and a click to add directly to a retailer’s cart, Infillion’s ShopX immediately connects the consumer and brand through a frictionless, actionable shopping experience. All transactions should be this easy and respectful of consumers’ interests and attention.”

For brands/advertisers, ShopX stands apart from its competitors by being scalable, creative and effective. ShopX ads are built for Infillion’s premium publisher network, which has a reach of 148 million unique users. In addition, Infillion’s ShopX experience includes the benefits of a full-service team to align creative and distribution with campaign objectives, delivering robust data on purchase behaviors. Infillion’s proven creative units build on a brand’s strategy by delivering the proven interactivity consumers are looking for.

Consumers are viewing programming across more streaming platforms than ever before and they are confronted by interruptive advertising messages (many without frequency capping in place) as a result of more Advertising-Based Video on Demand (AVOD) platforms. According to eMarketer, U.S. CTV annual ad spending will more than double by 2025, soaring past $30 billion. Combined with ecommerce sales expected to reach 23.6% of total retail sales by 2025 (eMarketer), ShopX provides an advertising experience that respects consumers’ consent while also providing a frictionless shopping experience within CTV.

“Streaming is changing everything, including the ability for the consumer to define their own experience — which now includes shopping in a few clicks. The future of the open web will require media and adtech to focus on engagement, interactivity and optimization of attention, not on the number of ads that fit into a program. This customer-focused future aligns nicely with advertisers’ need for effectiveness over volume and their desire to honor consumers’ time, attention and privacy. At Infillion, we’re ensuring that, after 70 years of intrusive advertising, every product we own, like TrueX, is built with advertisers’ businesses and respect for consumers’ attention in mind,” added Laurel Rossi, Infillion’s Chief Marketing Officer.

Following the merger between TrueX and Gimbal and the rebrand to Infillion, Infillion has been launching new products that allow advertisers to optimize plans across all screens, audiences and consumer journey touchpoints. With ShopX, Infillion gives advertisers the reach they are looking for in a performance-based product via CTV and all platforms. ShopX builds on Infillion’s focus to provide the broadest selection of full-funnel media solutions that apply proprietary consumer opt-in experiences and dynamic creative solutions with privacy-first 1P targeting and actionable outcomes for brands.

Read the official announcement here.

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The post Infillion Launches ShopX, a Better Way for Brands to Deliver Shoppable Video Ads at Scale, Across the Open Web appeared first on Infillion.

This year, Gimbal – now Infillion – took home Gold for their Future is Frictionless event campaign and Silver for their Convenience is the New Currency whitepaper. Both the event and whitepaper focused on analyzing shifts in consumer behavior and offered perspectives from industry leaders as to how those expectations could be met across a variety of channels.

The company recently rebranded under the name Infillion but kept the Gimbal moniker for its flagship location intelligence product under the Commerce division. 

“We’re always looking for creative avenues to educate our clients and others in the media and tech space, and it’s truly an honor to win two awards that celebrate internal company campaigns. It’s few and far between to find awards programs like NYX that bring the remarkable work done by a small marketing force – from ideation to distribution – into focus,” said Liz Weinsten, VP Marketing at Infillion. 

“I couldn’t be more proud of our team. The only thing more fulfilling than producing high-quality resources and events in-house is seeing the impact it has on our customers’ strategies,” added Matthew Russo, SVP, Marketing, Infillion. “By helping them consider what ‘could be,’ we’re able to build and implement solutions that shape the future of media and commerce for consumers everywhere.”

The NYX Awards received over 1,200 entries from across the globe and is the leading award program to honor and celebrate creative individuals and communication design experts. 

About NYX Awards
The NYX Awards is an internationally-acclaimed, all-encompassing awards program comprised of a series of competitions, which are open to all aspiring participants worldwide. The awards are hosted underneath the IAA umbrella in its quest to raise the benchmark of the media industry and promote the creative excellence and giving industry professionals a platform to compete alongside their peers.

In IAA’s quest to uphold impartiality and maintaining a gold standard in the media industry, a panel of jurors is set up comprised of industry professionals with years of experience and deliver a criteria assessment based on current industry standards. The judges seek out companies and individuals who recognize their potential to raise the respective industry benchmark.

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