The main goal of this campaign was awareness for Sonic Prime launching on Netflix. They wanted to make a big, visual splash for a series that has a huge potential audience – families with kids, gamers, and more. Netflix and its media agency, Mediahub USA, wanted a digital out-of-home brand experience that literally used ice as its medium.

Built by Infillion, this Sonic Prime experience takes viewers through the 3D “Shatterverse,” as Sonic travels through it the animation mimics the shattering of glass or ice.

The result, an incredible 3D experience that reached over 300K live audience members, 4MM+ social media followers, and numerous industry awards.

LEGO® CON partnered with Infillion to develop an interactive ShopX unit designed to drive excitement and purchase intent; showcasing featured products within a guided story format. Consumers could explore multiple products and, using convenient direct-to-cart CTAs, add items to their cart directly from the unit.

One of our pioneering game-based ads for CTV, this campaign mimicked the classic ‘90s game “Bop It!” by encouraging users to mix and shake their own Sonic frozen drinks.

When Walgreens launched its “Find Care Now” service, it turned to Infillion’s TrueX ads to help them learn about its many benefits, from telehealth to in-store clinics.