We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms, which we think underscores the importance of transparency, data privacy, and performance in today’s ad tech landscape. According to Gartner, “Ad tech platforms continue to add new channels and data partners to their available inventory, but the complexities of data sharing and measurement remain a key challenge in streaming TV (OTT/CTV), retail media and multichannel campaigns.”

MediaMath, which we relaunched in April after acquiring its technology last year, addresses those challenges head-on. Its programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization; future-proofed identity solutions to expand addressability; curated inventory optimized towards specific KPIs for powerful results; and transparency into performance for improved efficiency. In addition, MediaMath’s strict privacy compliance makes it the DSP of choice for advertisers to run media globally across any regulated vertical, including Pharma, Kids, Political, Gambling, Alcohol, and Tobacco.

Plus, MediaMath’s Brain – our proprietary suite of machine learning solutions – goes far beyond rules-based optimization, simultaneously analyzing a layered view of all bid dimensions (audience, location, channel, price, etc.) to more accurately calculate the combination of variables that drive outcomes.

With the addition of MediaMath to Infillion’s current line of products, which includes TrueX, NeXt, InStadium, and the newly launched IDVx, advertisers now have access to a single platform for advanced programmatic and creative solutions tailored to their unique KPIs and objectives.

“By integrating MediaMath into our offerings, we’re equipping advertisers with a unified platform that skillfully addresses the complexities of fragmented data and multichannel execution. Our unique cookieless audiences built from proprietary data, premium publisher integrations, creative expertise, and a full measurement suite provide us with the tools and technology to drive exceptional results for our clients,” said Infillion’s Chief Product Officer, Marcos Escalante.

Gartner, Market Guide for Ad Tech Platforms, By Mike Froggatt, Andrew Frank, Adriel Tey, Eric Schmitt, 9 July 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Infillion is pleased to announce that we’ve yet again taken home top honors in the IAC Awards, an annual competition that honors digital development in the advertising industry. This year, we won 28 awards for 14 campaigns – an all-time record for us! Our TrueX interactive ads have been honored for many years in the IACs’ Online Ads vertical, and we’re happy to keep the streak up.

We’re particularly proud of this year’s honors because they span a diverse set of industries from B2B to fashion to nonprofit, and in collaboration with partners that include both media agencies at global holding companies and small independent full-service agencies. It’s a testament to how interactivity can bring a new dimension to all kinds of brands for any variety of KPIs. 

We also want to give a special shout-out to our client at Amazon, which won Best Of Show in the entire Online Ads vertical for an inventive, flexible ad experience that could be customized on-the-fly to showcase deals for different shopping occasions. Amazon has been a longtime Infillion client that, over the years, has been honored by the Webby Awards, OMMA Awards, AdExchanger Awards, and more. Many of those awards were for pioneering our first-to-market voice control ad tech, which continues to win accolades in the industry – including for the VisitBritain campaign honored by this year’s IACs.

Here’s the full list of winners:

Amazon

In collaboration with Rufus (Initiative)

Best Shopping Online Ad, Best Technology Online Ad, Best Of Show Online Ad

BASF 

In collaboration with VML

Best Biotechnology Online Ad, Best B2B Online Ad

Charles Schwab

In collaboration with UM

Best Financial Services Online Ad, Best Investment Online Ad

Intel

In collaboration with Carat

Best Computer: Hardware Online Ad, Best Consumer Goods Online Ad, Best Electronics Online Ad

Levi’s

In collaboration with UM

Best Fashion & Beauty Online Ad, Best Retail Online Ad

National Grid

In collaboration with Mower

Best Regional Online Ad

Northwest Bank

In collaboration with Mower

Best Bank Online Ad

Plan B One-Step

In collaboration with Healix

Best Medical Online Ad, Best Pharmaceuticals Online Ad

Point Foundation

A TrueGiving pro bono success story

Best LGBTQ Online Ad, Best School Online Ad

Porsche Cayenne

In collaboration with PHD

Best Automobile Online Ad

Rider University

In collaboration with Atmospheric Digital

Best Education Online Ad, Best University Online Ad

U.S. Navy

In collaboration with Wavemaker

Best Employment Online Ad, Best Government Onlined Ad, Best Military Online Ad

Wounded Warrior Project

In collaboration with Two Tango Collective

Best Advocacy Online Ad, Best Non-Profit Online Ad

VisitBritain

In collaboration with OMD

Best Leisure Online Ad, Best Travel Online Ad

Awards are nice, but more important is a campaign that achieves its KPIs at scale. With Infillion, you don’t have to choose between the two. Reach out and let’s make some magic.

Industry awards are a hallowed tradition in advertising, and at Infillion, we love getting our brand and agency partners some recognition. So we were thrilled to yet again take home over a dozen trophies at the 2023 IAC Awards, a competition that honors digital development on platforms like CTV, mobile, and voice assistants. Our work captured 22 honors in the Online Ads division for 12 different campaigns, including a Best Of Show for our work with Benjamin Moore. Infillion also received the IACs’ Top Agency honor for winning the most points out of any company that entered the awards competition.

We’re really proud of our winners! All of the winning units are deployments of Infillion’s TrueX interactive ad technology, which brings rich immersive creative to desktop, mobile, and CTV – but one of them (scroll all the way to the end!) was also part of a bigger campaign with our brand new InfillionX product. Infillion’s Creative Studio is accustomed to both taking a brand’s existing creative and turning it into an interactive experience, or building an entire new campaign from scratch. These winners run the gamut from shoppable ads to quizzes to even a game inspired by Tetris, showing off just how flexible our technology is.

Want to learn some behind-the-scenes secrets about each campaign? We asked our Creative Studio to share a few.

AMEX – Best Financial Services Online Ad, Best Travel Online Ad

This simple yet effective unit highlighted AMEX’s existing video content for its co-branded credit card with Delta Air Lines, and our Creative Studio matched the design elements, logo, and copy of the side panel to those featured in the video. This seamless, immersive experience was great at holding attention: this unit averaged 48 seconds spent per customer, compared to the 30-second minimum. 

Benjamin Moore – Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad

Picking out paint swatches at the hardware store is one of those things you wouldn’t have thought would convert easily to online shopping. But we’ve been working with Benjamin Moore for a few years on doing just this, including an OMMA Award-winning ad in 2021 that was designed to showcase the company’s ability to do just that during COVID (when a lot of people were under stay-at-home orders… and really wanted to change up that living room paint color).

Canon – Best Electronics Online Ad, Best Technology Online Ad

Canon was a first-time Infillion client that was new to the world of interactive storytelling. They came to us with beautiful creative assets that we were able to weave into a compelling interactive narrative for their customers. As it turns out, that one interactive story turned into three, and what started as an ad for a single Canon product turned into a showcase of their whole suite.

Clinique – Best Fashion or Beauty Online Ad

Interactive advertising can offer an in-depth look at the problems that a brand can solve – even if a consumer doesn’t know they might have those problems, or don’t even know they exist in the first place. This Clinique ad was a great example of that, offering a quiz about hyperpigmentation, a common skin condition that even many beauty and skincare aficionados have never heard of. 

Fisher-Price – Best Family Online Ad, Best Shopping Online Ad

With so many products out there today, shopping for kids can be a minefield, especially for non-parents buying products for kids in their lives who may not necessarily be versed in childhood developmental touchstones. This simple two-question quiz allowed Fisher-Price to give customized recommendations for a range of ages and interests, each with individual product photos, copy, and CTA links. The best part about this unit is its adaptability; we swapped out the featured products for other Fisher-Price toys to run this unit for another quarter.

Folgers – Best Beverage Online Ad

This Folgers coffee ad was one of the first-ever campaigns to use our ShopX product, which allows users to add products to their cart directly from the ad. This removes a hurdle in the shopping process, streamlining the path to purchase. This experience featured three different products, each of which can be added to carts at four different national retailers. As a result, what looks like a simple product carousel instead turned into a 12-exit, sales-forward experience. 

LEGO – Best Consumer Goods Online Ad, Best Entertainment Online Ad

Here’s another one of the first deployments of our ShopX product, allowing users to directly add LEGOs to their carts at retailers like Walmart, Target, and in this case LEGO’s own website. A finalist in the Collaboration Award category in last year’s Festival of Media North America Awards, this campaign also showcased how a brand can get longevity out of live events – in this case the LEGOCON 2022 livestream  – by using interactive ads to drive traffic to the video footage of them.

Lunchables – Best Food Industry Online Ad

Lunchables has been inspiring and empowering kids to creatively build their own lunches for generations, so this Tetris-style stacking game felt like the perfect way to bring the magic of Lunchables to the digital realm. (And it’s deceptively difficult!) While this unit first and foremost showcased the complex interactivity that can be built into an Infillion ad, it was also tons of fun (and made the team both nostalgic and hungry).

Intel – Best B2B Online Ad, Best Computer Software Online Ad

This campaign had the challenge of transforming a complex B2B message into an immersive, visually appealing unit while still staying true to Intel’s roots. By utilizing vivid background imagery and fun animations, the Infillion Creative Studio was able to give this unit more life and motion while still staying true to the campaign’s “edge to cloud” service message for the target audience. 

Pinterest – Best Leisure Online Ad

Whether finding inspiration for a fall-inspired outfit of the day to change into from your PJs, or ideas to redecorate your bedroom as you nestle back into bed at night, this dynamic creative featured multiple Pinterest boards directly in the ad that were most relevant to the viewer’s time of day. In other words, this ad’s creative output differed based on when the user was exposed. Not only did this show off the dynamic capabilities of Infillion’s TrueX ads, it also often brought individual users different creative on additional exposures because of the “day-parting.” 

Upwork – Best Directory or Search Engine Online Ad, Best Employment Online Ad, Best Professional Services Online Ad

You probably saw this campaign’s creative on TV – you know, the corporate undead. Upwork came to Infillion to drive viewership of their new :60 musical spot skewering outdated work habits, but the team had to work on an extremely short timeline. This is a great example of where our Blueprints creative technology can step in and get premium, effective interactive ads built quickly. We built this “guided story” ad with our Foundation Carousel Blueprint using key assets that Upwork and their agency UM had on hand.

Wind Creek Bethlehem – Best Hotel & Lodging Online Ad, Best Regional Online Ad

This unit was part of one of the pilot campaigns for InfillionX, our newest product, which can build and deploy a multiplatform, end-to-end campaign with a single media buy. This award-winning TrueX unit was one component of Wind Creek’s InfillionX campaign, which also used rich multiplatform creative to retarget users and measured footfall traffic at the Wind Creek resort to calculate success – and, spoiler alert, it worked. This campaign was aiming to drive both awareness and foot traffic, which are at opposite ends of the traditional “purchase funnel,” and its effectiveness on both metrics has made the Infillion team really excited for future InfillionX success stories.

Want to learn more about how Infillion’s Creative Studio works its magic? Give us a shout, and we’ll be in touch!