58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on the topic of the future of ad industry. The panel concluded that humanity needs to be the focus for an AI-obsessed advertising industry.
During Advertising Week New York last week, Infillion CMO Laurel Rossi sat down with Dara Marshall, the Head of JPMorgan Chase Brand Management, in a discussion entitled "Off Script: How Female Leaders are Humanizing Stories, Trailblazing Journalism, and Pioneering Change in Media and Marketing," led by Joi-Marie McKenzie, Insider’s Editor-in-Chief.
When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have been clear—pledging to spend more and more dollars with purpose-owned organizations. However, smaller but impactful publishers and organizations often fall by the wayside within huge programmatic platforms.
#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission of eliminating stereotypical images of people with autism in the media and featuring authentic portrayals instead.
The relationship between a company’s brand and the community is just that, a relationship. Companies provide the communities with products and services that they need and want, and communities provide the company with a diverse consumer base and potential employees.
Infillion's Inclusion Cafe hosted a conversation on women in leadership where panelists shared their different journeys on her way upwards. Leading with four distinct aspects – inclusivity, multicultural competency, empathy, and authenticity – has been key not just to their success as leaders but to the success of their organizations.
In partnership with GLAAD and Getty Images, Inclusion Cafe hosted a discussion on the advancement of LGBTQ+ representation in media and advertising.
In a recent eMarketer Tech-Talk webinar, industry experts Nancy Taffers-Santos and Infillion CMO Laurel Rossi shed light on the intricacies of the customer journey and the strategies that can make it more streamlined, effective, and privacy-forward.