As America's longest-running public service campaign, Smokey Bear stands as a towering figure in fire prevention, symbolizing vigilance and responsibility for over eight decades.
What’s the playbook for brands when those athletes are motivated – as athletes often are – to use their voices for social change? An illuminating discussion at Cannes Lions 2024 tackled this topic head-on.
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the subject matter of an eye-opening panel at Cannes Lions co-hosted by Infillion and diverse publisher and creator network Mirror Digital, “What Does The Ad Industry Really Owe Diverse-Owned Media?”
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI practices into their production processes over the course of the past five years.
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.