We’ve probably all imagined a future where the physical, brick and mortar businesses of our time are a thing of the past. Street-side stores are left abandoned. Cobwebs gather on the shelves. Weeds sprout between the cracks. And then the demolition. All fall before the wrecking ball of progress. In this vision, technology has rendered […]
Getting someone to do something is hard. Think about it. How often do you do something? Especially when you don’t have to do it. I’m going to assume that it probably isn’t very often (unless you wake up in the morning like this). Because it’s just way easier not to do something than it is […]
Bear with me. It’s another acronym – I know. But this one is important. It is DSP or demand-side platform. Sound scary? Let me walk you through it. All these ad tech acronyms are just like monsters in a haunted house. Remove the mask, and a normal (or at least functional) human being is revealed […]
If you were to look up the definition of an ad network and compare it to that of an ad exchange, you might think they were the same thing. Dammit. Two things that do the exact same stuff. Not again. Yep. Unfortunately, the ad tech industry has a baffling volume of companies/technologies/entities/whatever that all seem […]