CASE STUDY
Luxury Auto Brand
Automotive brand used a full-funnel approach to drive consumers to dealerships resulting in over 350 visits and an average dwell time of 44 minutes
RESULTS
Dwell Time
Visits
Visits per Unique User
%
VCR
Challenge
Objective
Solution
Serve both mobile and desktop video pre-roll ads to create awareness and engage an audience of in-market auto intenders.
Create and retarget custom audiences based on those that visited the dealerships as well as those seen at competitor dealerships and drive relevancy with localized messaging and creative optimization.
Utilize sequential messaging and dynamic creative tactics based on users’ actions across all their devices.
Use our proprietary location technology to measure real-world attribution, mapping those who saw the ads and engaged to actual dealership visitation.
Deploy Gimbal beacons at dealership showrooms, sales centers, and service centers for granularity and micro-proximity attribution.
Products Used:
Results
- The campaign drove an average dwell time of 44 minutes across all dealerships, proving the effectiveness of the targeting in driving qualified traffic.
- The campaign measured over 350 visits with dwell-time filters in place for greater accuracy (weeding out passersby and employees).
- Average visits per unique user was 1.78 further showcasing our ability to reach a qualified audience.
- Tuesdays had the highest dealership traffic and the hours between 2-5PM were the busiest.
- We saw 10 unique device ID’s nearby the beacons, proving that these customers were actually inside the dealership and thus have a higher propensity to convert.
- Overall, performance was strong across all tactics for both digital (81% VCR) and offline metrics.
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