CASE STUDY
Fox Auto Dealership
Mobile ad campaign drove an average dwell time of 69 minutes across portfolio of regional dealerships
RESULTS
Dwell Time
Average Cost-Per-Visit
Walk-Ins
%
Lift
Challenge
Objective
Solution
Geo-conquest competitor dealerships and utilize retargeting tactics by serving ads to those that were seen at a competitor’s lot.
Use our proprietary location technology to measure real-world attribution, mapping those that saw the auto dealership’s ad to actual lot visitation.
Products Used:
Results
- The campaign drove an average dwell time of 69 minutes across all dealerships, proving the accuracy of the targeting and the effectiveness that the mobile ads had in driving qualified traffic to dealer lots.
- The Average Cost-Per-Visit was $37.07, which is extremely low given the price point of purchasing a new vehicle.
- The campaign drove 526 walk-ins.
- We saw a 3.1% lift in dealership visits.
“Tier 3 dealerships tend to rely heavily on precision targeting and conquesting, and location-based advertising has proven to be an effective approach in reaching the right audience. Additionally, the ability to measure actual lot visitations based on dwell time is an innovative solution and helps validate advertising spend.”
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