Caroline McCarthy, Author at Infillion

Untangling the Reality of Attention Measurement

Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.

What to Watch for at Cannes Lions 2024

What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.

Meet the Concept of “Walled Garden as a Service”

“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.

Why Retail Media Is at an Inflection Point

At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.

Today’s Biggest B2B Marketer Challenges

In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.

The 5 Biggest Trends at POSSIBLE 2024

The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.

Here’s What the Infillion Team Will Be Up to at POSSIBLE

Infillion is proud to be joining POSSIBLE as a partner of this exciting conference and we’d love for you to join us at the Innovation Stage, POSSIBLE’s hub for all things entrepreneurial and disruptive.