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What Live Sports Strategy Is Best For Your Brand?

As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?

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  • Advertising
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Creative Secrets from Our 2024 IAC Award Winners

To celebrate our historic IAC wins, join us as we look behind the curtain to discover how our brilliant teams collaborated with our brand and agency partners to create these award-winning bespoke experiences.

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  • Advertising
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Super Bowl LVIII Ads Recap: Familiar Faces in New Spheres

In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.

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  • Creative
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How AI Can Be an Asset, Not a Threat, to Creative Work

Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.

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News & Insights

  • Q&A: Why Supporting Diverse-Owned Media Is Part Of A Great Multicultural Strategy October 30, 2024
  • Q&A: How Interactive Language Toggles Can Add New Flavor To Bilingual Ads October 24, 2024
  • Q&A: The Nuances Of Marketing To Asian-American Audiences October 22, 2024
  • Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging October 16, 2024
  • Consumers Have Infinite Media Choices. Why Don’t Advertisers? October 15, 2024
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