The 5 Biggest Trends at POSSIBLE 2024
The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.
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How MediaMath and NeXt Are Supercharging Performance Media
Today’s advertisers facing these challenges need a partner that goes beyond execution and can connect the dots of the advertising ecosystem more holistically. MediaMath with the performance media of NeXt is achieving just that: helping advertisers to reach new audiences.
The Hidden Connections Between Sports and Video Games
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic
Disability, Inclusion, and Bringing Your Whole Self to Work
At Advertising Club of New York's annual women's masterclass event leaders from Infillion, Accenture Song, Mindshare, Getty Images and VML discussed how companies can be more inclusive towards people with disabilities.
How Much Time Did Infillion Save Consumers in 2023?
In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do in those 1.34 million hours? Here are some ideas.
How AI Can Be an Asset, Not a Threat, to Creative Work
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.
Why AI Is This Year’s Ad Industry Buzzword (Again)
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.
2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.