Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting statistic considering the use of location technology in the past has […]
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity Directory report, has been an average 9% increase in profits and an astounding 175% ROI. How […]
Ad Impressions Served Across Devices Now Matched to In-Store Visitation For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 7, 2018 — Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, today announced the ability for advertisers to […]
Given the recent revelations with Facebook and the sheer volume of consumer data that they have access to, it’s no surprise that consumer privacy is becoming an industry-wide concern. For a bit of background if you aren’t aware, Cambridge Analytica, a political data firm, was able to harvest millions of Facebook IDs that could be used […]
Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – May 8, 2018 — Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent […]
The Gimbal platform is architected to be extensible to other premium providers in the MarTech and AdTech ecosystems. Integrations with media inventory providers, creative tools, and measurement solutions allow advertisers and marketers to select best-in-breed providers as they see fit. Today, we are proud to announce our integration with mParticle – the customer data platform […]
November 7, 2016 – Los Angeles, California The Mobile Majority is excited to announce that it has been awarded the title of Fastest Growing Technology Company in Los Angeles and second fastest growing company overall by the LA Business Journal. “In an increasingly competitive LA tech scene, being regarded as the fastest growing technology company […]