New Exclusive Research

Rethink Your Multicultural Marketing Tactics

Multicultural marketing strategies frequently focus on representation of diverse identities in ad creative or on relevant and resonant cultural messaging, and all of it’s important. But different cultural groups also differ in their choices around how they consume media, what kind of ad load they’re willing to tolerate, and even what kinds of interactive tactics are most likely to engage them within ads. And until now, that’s been underexplored.

In Engaging Multicultural Audiences, a new report from Infillion, you’ll learn:

• What different kinds of interactivity within ads resonate with different groups, from quizzes to slideshows
• Where different audiences vary in terms of streaming ad tolerance – how much they prioritize paying for ad-free experiences versus opt into free ad-supported models
• Eye-opening perspectives from leaders in multicultural marketing, dispelling the myths that still plague ideas about how to market to different cultural groups

If you don’t prioritize multicultural marketing, you’re missing out on meaningful connections with engaged and interested customers and prospects. Download this research report today and learn how your strategies can evolve.