Case Studies

Powerful examples of advertising and marketing technologies driving outcomes

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  • Media
  • Opt-in Engagements
  • Video
  • Education

Higher Education

Engagement ad campaign for a private university led to results higher than industry benchmarks across the board, including 2x CTR.

  • Brand Lift Measurement
  • Media
  • Opt-in Engagements
  • Video
  • Travel

VisitBritain

Ad campaign for VisitBritain used AI technology to drive interactive experiences that embraced linguistic and cultural differences.

  • Brand Lift Measurement
  • Media
  • Opt-in Engagements
  • Video
  • Retail

WHOOP

Interactive ad campaign for a fast-growing digital fitness company led to peak performance results - 9x the industry benchmark.

  • Footfall Attribution
  • Media
  • Performance Media
  • Retail

Watch Retailer

A mobile ad campaign for a watch retailer drove a 7% lift in store traffic and an average store dwell time of 35 minutes.

  • Media
  • Performance Media
  • Restaurant

Restaurant Group

By implementing a cross-device solution, a major restaurant group was able to outperform their CPA goal by 35%.

  • Beacons
  • Footfall Attribution
  • Location Intelligence Platform
  • Media
  • Performance Media
  • Retail

Casper

A mobile ad campaign for Casper’s pop-up store drove a 15.7% visitation lift and an average dwell-time of 47 minutes.

  • Location Intelligence Platform
  • SaaS
  • Restaurant

TGI Fridays

TGI Fridays saw an app open rate lift of 66.75% with location-triggered push messages powered by Gimbal's Location SDK.

  • Beacons
  • Location Intelligence Platform
  • SaaS
  • Education

Spotter

Spotter implemented Gimbal’s Location SDK in their app and deployed Gimbal Beacons for a sophisticated and precise way to track classroom attendance.

  • Location Intelligence Platform
  • SaaS
  • Retail

Fashion Retailer

Location-triggered push notifications drove an additional $15-30K lift in sales for short, weekend campaigns for a national retailer.