CASE STUDY
Fashion Retailer
Location-Triggered Push Campaigns resulted in 2x-5x higher app open rates and 31% increase in time spent in app
RESULTS
%
Increase Time Spent In-App
Higher Open Rates
%
Open Rate for Location
Additional Lift in Sales
Challenge
Objective
Solution
Highlight deals and new products with a unique in-app experience
Enhance product marketing with “push” and “pull” messaging
Products Used:
Results
- The campaign generated a 31% increase in time spent in app during push campaign
- 2x – 5x higher open rates throughout the campaign
- 30% open rate for location-triggered campaigns (vs 4% for campaigns not triggered using location)
- Campaigns that ran with location-triggered notifications resulted in an additional $15-30K lift in sales (for short, one weekend campaigns)
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