CASE STUDY

SnipSnap

Location-triggered push notifications led to a 233% increase in app open rates for mobile coupon app

RESULTS

%

Increase in Open Rates

%

Open Rate

Challenge

General broadcast push messages are becoming less relevant, especially when it comes to coupons and promotional deals. We’re now in a mobile marketing era where consumers expect highly-targeted marketing messages when and where they matter most.

Objective

SnipSnap, a popular mobile couponing app, was looking to increase foot traffic to stores and drive in-store coupon redemptions.

Solution

The campaign utilized Gimbal’s proprietary location platform to set up custom geofences around retailer stores.

Push notifications were targeted based on location triggers to inform app users of coupons when they are in close proximity to a store.

Products Used:

Results

SnipSnap successfully proved the accuracy of Gimbal location technology by delivering highly targeted and relevant push messaging at a time when it is most valuable and actionable.

The campaign generated a 233% increase in open rates with location triggers
20% open rate for campaigns with location-based messaging (vs. 5-7% Open Rate without it)

Location-based push messaging in a native app is an excellent way of driving engagement.

Nicole Harris

COO, Slyce (owner of SnipSnap)

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