Wounded Warrior Project®
20 Years of Possible
Awards
2024
Best Advocacy Online Ad
Best Non-Profit Online Ad
Strategy
The Wounded Warrior Project provides vital services for returning service members, including mental health support, financial aid, recreation, and social bonding.
Infillion created an interactive ad experience tailored for both veterans and their supporters, guiding users to relevant resources and offering multiple exit points to the Wounded Warrior Project’s website. The campaign began with a TrueX ad and used NeXt rich display ads for retargeting leading to exceptionally strong performance.
Performance Results
The Wounded Warrior Project campaign drove a TrueX QR code scan rate that was 15x higher than industry average!¹
The Wounded Warrior Project campaign with TrueX drove statistically significant lift in upper and middle funnel measures, including an 8% lift in consideration!²
Consumers interacted with the unit 3.1x on average and spent nearly 46s on average in-unit (Sixteen seconds more than guaranteed³), indicating that the personalized messaging incentivized interest and helped encourage consumers to spend extra time in-unit scrolling through the educational panels.
¹Industry QR Code Scan Rate: 0.02%
²Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift
³TrueX billable guarantee: 30s time spent in-unit + 1 interaction
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