Northwest Bank
For What's Next
Awards
2024
Best Bank Online Ad
Strategy
Northwest Bank provides banking solutions for customers at every stage of their financial journey. To highlight this, Infillion used its Foundation Carousel Blueprint, which reduces creative development time by 50% while delivering a premium interactive ad experience. The ad showcased various banking products, offering tailored exit points for different life phases.
Performance Results
The Northwest Bank campaign drove a TrueX QR code scan rate that was 15x higher than industry average!¹
The campaign drove lift throughout the entire consumer funnel², from the upper funnel measure of awareness all the way down to intent.
The campaign drove 2X more brand preference than TrueX category norms for Financial Services.
¹Industry QR Code Scan Rate: 0.02%
²Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift
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