Intel
Evo Back to School
Awards
2024
Best Computer: Hardware Online Ad
Best Consumer Goods Online Ad
Best Electronics Online Ad
Strategy
In collaboration with Carat/Dentsu and Infillion, Intel created an immersive hotspot experience that effectively cut through the crowded student laptop market. This eye-catching, click-friendly ad campaign not only showcased the Intel Evo laptops but also achieved results five times higher than Infillion’s benchmarks, demonstrating the power of Infillion’s attention and engagement guarantee in giving Intel a competitive edge.
Performance Results
The Intel campaign drove above TrueX benchmark results across ALL in-unit metrics including a QR code scan rate that was 25x higher¹ than Infillion average and a 3.5% CTR!²
The engagement ad increased the brand KPIs of awareness³ by 18% and consideration by 21%.
The campaign drove 2X more lift in brand preference as compared to category average performance for Technology.
¹QR Code Video Scan Rate Industry average: 0.02%
²¹TrueX Tech vertical CTR Average 2024: 1.4%
³Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift
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