Amazon
Early Holiday Deals
Awards
2024
Best Shopping Online Ad
Best Technology Online Ad
Best of Show Online Ad
Strategy
This festive holiday gift guide creative was built so that different Amazon deals could be swapped in seamlessly for Black Friday, Cyber Monday, Christmas, and other occasions throughout the holiday season, keeping the ad flexible and evergreen.
Consumers were able to personalize the ad experience depending on their shopping preference. This personalized exploration led to exceptional in-unit performance and lifts throughout the entire consumer funnel.
Performance Results
The Amazon Holiday campaign drove above TrueX benchmark results across ALL in-unit metrics including a QR code scan rate that was 235 times higher than industry average!¹
The campaign drove lift throughout the entire consumer funnel², from the upper funnel measure of awareness through purchase intent.
The campaign drove 2X more lift in preference than TrueX category norms for Retail & E-Commerce.
¹ QR Code Video Scan Rate Industry average: 0.02%
² Brand Lift results measured by Infillion’s proprietary brand lift methodology, UpLift
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