The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
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Selling to the CFO: Making the Case for Marketing When Times Are Tough
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of coming out ahead and keeping most of their budgets intact this year. Here are some ways to do that.