The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
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What Google’s Cookie Decision Teaches Us About CTAs
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
The Quest For True Interactive Video: Why We Built IDVx
Infillion’s immersive IDVx solution, along with the industry’s shift from VPAID to VAST, reflect bigger, better changes for publishers, advertisers and viewers
What Live Sports Strategy Is Best For Your Brand?
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?
The Future Is Non-Binary: How Technology and Culture Can Make Health More Human
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?
Why Addressing Loneliness Is Crucial for Women’s Success in the Workplace
At Cannes Lions 2024, TheLi.st and Little Words Project hosted a panel at the Infillion Café, “Dismantling the Loneliness Epidemic for Women at Work,” that highlighted the critical need to address this issue.
The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign
As America's longest-running public service campaign, Smokey Bear stands as a towering figure in fire prevention, symbolizing vigilance and responsibility for over eight decades.
The Power Play: Collaborating with Brands for Social Impact
What’s the playbook for brands when those athletes are motivated – as athletes often are – to use their voices for social change? An illuminating discussion at Cannes Lions 2024 tackled this topic head-on.
A Check-In on the Ad Industry’s Commitment to Diverse-Owned Media
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the subject matter of an eye-opening panel at Cannes Lions co-hosted by Infillion and diverse publisher and creator network Mirror Digital, “What Does The Ad Industry Really Owe Diverse-Owned Media?”