On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.
Infillion will integrate the Experian identity graph into its unified and scalable platform, expanding the reach and addressability of its demand-side solutions.