Q&A: The Nuances Of Marketing To Asian-American Audiences

Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and frequently misunderstood. Can they even be considered a single demographic for advertisers? For our recent research report Engaging Multicultural Audiences, we spoke to S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC.