Discover why supporting diverse-owned media is essential for effective multicultural marketing strategies. In this Q&A with Mirror Digital's CEO, Sheila Marmon, explore how authenticity fosters trust, the pitfalls of unmet commitments, and strategies for advertisers to maintain support for diverse media amid budget constraints.
Did you know Infillion was the first company to ever build ads for bilingual audiences that allow users to toggle between languages in real time? Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, gives a behind-the-scenes look at this technology, which has been honored by the MediaPost OMMA Awards and the ARF David Ogilvy Awards.
Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and frequently misunderstood. Can they even be considered a single demographic for advertisers? For our recent research report Engaging Multicultural Audiences, we spoke to S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC.
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
Infillion has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America, for the 8th consecutive year.
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the subject matter of an eye-opening panel at Cannes Lions co-hosted by Infillion and diverse publisher and creator network Mirror Digital, “What Does The Ad Industry Really Owe Diverse-Owned Media?”
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI practices into their production processes over the course of the past five years.